ABC structured product placement for Jim Jones music video "We Fly High" and for viral marketing leading to release of video. The product was Inkslingers Clothing.
The music video was directed by Dale Resteghini (aka RAGE) and Jim Jones. Cam'ron. Juelz Santana, Max B and Stack Bundles make cameo appearances. Parts of the music video were filmed in front of a green screen. The second half of the video switches to "Reppin' Time" which was originally the A-side of the CD single (and "We Fly High" was the B-side).
Inkslingers has been seen in major magazines (including Women's Wear Daily, Complex. Vibe, Celebrity Living. Source. Teen People, XXL. Fader. Right On! Smooth. DUB and DNR) as well as on shows such as ABC's "Desperate Housewives", "All My Children", "My Wife and Kids". and "So You Think You Can Dance". CBS's "Guiding Light", "The Young and the Restless", and "As The World Turns", and HBO's "Entourage" and "The Wire". MTV and BET have also heavily featured the brand.
ABC and FCA produced the May 2010 Rip the Runway Fashion show and Concert featuring T.I. ABC and FCA strategically aligned unsigned artist with multi-million dollar brands such as Rocawear, Phat Fann, Baby Phat and Sean John to get artist more exposure in B markets.